MOBILE DATA ANALYTICS

With rapid advancements in technology, devices and application today, data analytics can help deliver personalized customer engagement in a powerful and engaging manner. Communications Service Providers (CSPs) play a key role in creating innovative services for such devices, and understanding subscriber demographics. As such, it is imperative that CSPs understand their subscribers’ needs and preferences to be able to devise marketing plans that are efficient as well as effective.

Our mobile advertising solution helps service providers leverage subscriber insights to create targeted revenue streams. The mobile marketing solution helps service providers run targeted marketing campaigns for their subscribers to increase subscriber loyalty and  retention. We provide consulting, integration and implementation, and support services for mobile marketing and advertising solutions.

The solution provides following benefits to clients:

  • Incremental revenues through highly interactive marketing campaigns
  • Increased subscriber loyalty due to personalized customer experience
  • Lower Total Cost of Ownership (TCO) through plug and play